4 Types Of Damage To Your Online Reputation (And How To Fight Back)

Online reputation management encompases so much of your company’s online presence. Every facet of your presence, from social media to website, and beyond to review sites and possible fan- or hater-made sites are also involved in managing your online reputation.

We’ve identified four major types of damage which can be done to your online reputation, and how to deal with them.

1. Social Complaintsbusiness_presentation_byvectoropenstock

This category represents any complaints or questions directed at your company from Twitter, Facebook or other social media platforms where you have a presence. If you don’t have a presence on the platform, consumers cannot expect you to respond.

If you do have a presence, you need to respond quickly. It’s better to let the person know you’ve seen their question and are working on it, than to let them stew while you come up with the correct response.

2. Negative Reviews

Review sites like Yelp, Houzz, TripAdvisor, and even Facebook and Google are places for users and customers to leave reviews regarding your products or services. Negative content on these review sites can hurt your business because they are indexable by search engines. Some sites are even geared only toward negative reviews, like Ripoff Report and Pissed Consumer.

We’ll cover how to deal with these later in the article.

3. Hate Sites

If a user or consumer is angry enough, they may create an entire website devoted to destroying your online reputation. While they may have legitimate complaints, sometimes they may jump to insults and false information.

A hate site can really scare off customers, so it’s important to pursue legal action if a request to take down false information is not followed. If legal action isn’t an option and the site will not be removed, we have additional tips below.

4. Negative Traditional Media

They say there’s no such thing as bad publicity, but when it hurts your sales you’ll definitely believe there is. Getting in front of this problem is the best way to solve it. By responding to reviews nicely and constantly searching online for mentions of your company, you may be able to catch trouble brewing before it becomes a public interest story.

If negative news does reach the media, it’s important to be open and transparent about the issue, so there’s no accusation of dodging questions or not providing information.

How To Pursue Negative Reviews And Hate Sites

Negative Reviews

The most basic way to handle a negative review is to respond. Most people are just looking for a solution and someone to talk to, so if you can solve the issue and be polite, you may be able to get their review removed or changed into a positive.

The other option is if the review contains insults or false information, in which case you may be able to lodge a complaint about the review with the website it’s posted on, citing the insulting or false nature of the review.

Hate Sites

If an entire site is up and negative about you, and you’ve already tried asking to have it removed but can’t legally have it taken down, the next best step is to drown it. Your goal is to make sure the hate site doesn’t show up in search results, especially on the first page where your users or customers are likely to see it.

The way to do this is to create content concentrated on the search terms under which this hate site has been showing up, in order to get those pages/sites to show up higher in search results and push the hate site down in ranking.

Extra Help

If these steps seem daunting, you’re not sure where to start or you just need extra help, there are companies out there who specialize in maintaining your online reputation.

For instance, Cohlab Digital Marketing offers a tool which helps drive additional online reviews and alerts you to negative reviews so you can respond to them. They also offer content and search engine optimization services to help drown hate sites, and are Google Partners so they can ask Google for advice anytime if your problem is particularly bad.

We hope this list helped you on your way, and good luck with your online reputation!

5 Tips For Buying Used Cars In South Sioux City

Buying a used car can be a pain, right? Salespeople are trying to get the most profit they can, it’s hard to tell what condition the car is in, and nobody likes negotiating. But if you’re buying used cars in South Sioux City, we have a few tips here to help you navigate your car buying experience, from pre-planning to planting your butt on the seat.

5 Tips For Buying Used Cars In South Sioux City

1. Know Your Spending LimitUsed Cars In South Sioux City

Before you even step foot on a lot or visit an auto sales website, it’s important to figure out your spending limit.

Whether you need to calculate a monthly auto loan payment into your monthly budget, or save up a lump sum for a full payment, figure out your upper limit or your “walking away” price. This will ensure you don’t put yourself into a financial hardship, no matter how fancy or cool the vehicle might be, or how many extra features the salesperson tries to sell you.

2. Research Ahead Of Time

Alright, now it’s time to pull out the computer. Looking for used cars in South Sioux City? Type that phrase in the search bar and get started. Figure out what’s available across your area.

Another avenue to take is to look up cars on Kelly Blue Book or Edmunds websites. These offer great information on car pricing, giving you a good idea of what a particular vehicle you’re looking for is worth.

3. Plan Your Test Drive Route

Do you have a long commute, or a particular one? If you test drive a car just around the block, you don’t really have a good idea of how it compares to your current vehicle or how it handles your driving patterns.

Plan out a test drive route around South Sioux City before you head in to buy. Take the car on your commute to work or home, which may include street driving, highway, and maybe some bumps and sharp turns.

4. Get The CarFax If The Dealer Hasn’t/Won’t

The salesperson should be willing to supply you with a CarFax report if they haven’t already. A CarFax lets you know every person who has owned the car, what area they lived in and what, if any, kind of accidents the vehicle has been in.

The CarFax is determined by the VIN number, so if the salesperson won’t give you one, write down the VIN and you can purchase your own CarFax for under $50. It could save you a few thousand dollars.

5. Be Willing To Walk Away

The most important thing to know when buying used cars in South Sioux City is when to walk away. If the salesperson won’t play ball or is getting too aggressive, or simply can’t offer the vehicle, features or price you’re looking for, walk away. It’s a waste of both of your time to talk for a few hours and then still walk away.

I hope these tips help, and your next used car purchase goes smoothly!